Understanding the fundamentals of SEO can be challenging, but once you grasp the basics, optimizing websites can become an enjoyable career opportunity from 9 to 5. As we approach 2023, more companies are realizing the importance of SEO, resulting in an increase in demand for SEO specialists and agencies that offer SEO services. This blog post includes a compilation of the top 20 SEO interview questions and answers to assist you in securing a promising SEO position in any preferred company.
If you are a novice or lack experience, it is advisable to explore some SEO tips and tricks before reviewing these interview questions and answers.
1. what is the full form of SEO?
The full form of SEO is “Search Engine Optimization”.
2. What are the types of SEO?
There are primarily three types of SEO:
- On-page SEO: It refers to optimizing the content and structure of a website to make it more search engine friendly. This includes optimizing titles, meta descriptions, headings, content, images, and URLs.
- Off-page SEO: It refers to activities that are done outside of a website to improve its search engine ranking. This includes link building, social media marketing, guest blogging, and influencer marketing.
- Technical SEO: It refers to optimizing the technical aspects of a website to make it more search engine friendly. This includes improving website speed, implementing schema markup, optimizing robots.txt file, and fixing broken links.
3. What are the types of SEO technique?
Most engineers known about SEO type is on practices like on/off page and all but here we explain you SEO technique type. There are 3 type of technique and most of SEO uses only white het SEO technique.
- White het SEO
- Black het SEO
- Gray het SEO
4. what is on-page SEO?
On-page SEO refers to the practice of optimizing the content and structure of a website to make it more search engine friendly. The goal of on-page SEO is to improve the relevance, usability, and user experience of a website’s pages.
Some key on-page SEO factors that can help improve a website’s ranking include:
- Keyword research: Identifying the right keywords to target based on the search volume, competition, and relevance.
- Content optimization: Ensuring that the content on a page is high-quality, relevant, and optimized for the targeted keywords. This includes optimizing titles, meta descriptions, headings, and content.
- Site structure: Ensuring that the website has a clear and easy-to-navigate structure, with well-organized categories and subcategories.
- Internal linking: Creating a network of internal links between pages on the website to help users and search engines navigate the site more easily.
- URL structure: Creating URLs that are easy to read and include relevant keywords.
- Mobile optimization: Ensuring that the website is mobile-friendly and responsive and that the content is easily accessible on all devices.
By implementing on-page SEO best practices, websites can improve their search engine rankings and attract more organic traffic.
5. what SEO tools do you use?
The main and common SEO tools used for different types of SEO are listed below:
For on-page: Google Search Console, Keywords Everywhere, Rankmath, Yoest SEO, Google trands, Ubersuggest
For off-page: Ahrefs, Moz, SEMRush, SEranking, SurferSEO
For technical: Google page speed insights
For tracking: Google Search Console, Google Analytics
6. What’s the difference between on-page and off-page SEO?
The main difference between on-page and off-page SEO is that on-page SEO involves optimizing the content and structure of a website, while off-page SEO involves activities that are done outside of the website to improve its search engine ranking.
- On-page SEO focuses on optimizing the content and structure of a website’s pages to make them more search engine friendly. This includes optimizing titles, meta descriptions, headings, content, images, and URLs. The goal of on-page SEO is to improve the relevance, usability, and user experience of a website’s pages.
- Off-page SEO, on the other hand, involves activities that are done outside of a website to improve its search engine ranking. This includes link building, social media marketing, guest blogging, and influencer marketing. The goal of off-page SEO is to increase the website’s authority, credibility, and popularity, and to build trust with search engines.
Both on-page and off-page SEO are important for improving a website’s search engine ranking and attracting more organic traffic. While on-page SEO focuses on optimizing the website itself, off-page SEO focuses on building external signals that demonstrate the website’s authority and popularity to search engines.
7. What are page speed and its role in SEO?
Ans. Page speed is how fast your site completely loads for a user. Search engines such as Google rank sites with a fast page speed as more often than not, users bounce back.
To increase the page speed you can reduce image sizes, compression, improve server time response, reduce the number of redirects, minify the javascript and CSS coding, etc.
Before Joining a Startup job what should i ask question?
8. What do you mean by Backlink?
A backlink is a link from one website to another. They are important for SEO because search engines consider them as a vote of confidence in the quality and relevance of the linked website. High-quality backlinks can improve a website’s search engine ranking, while low-quality or spammy backlinks can harm it.
9. What is an outbound link?
Outbound links are links that your website gives to another third-party website and directs traffic over there.
10. what is an inbound link?
An inbound link is a hyperlink that links from another website to a specific page on your website. It’s important for SEO because it signals to search engines that your content is valuable and worth linking to, which can improve your search engine rankings.
11. how many types of meta tag in SEO?
There are several types of meta tags that are used in SEO, but the most common types are:
- Meta title tag: This is the title of a webpage that appears in the search engine results pages (SERPs). It should be descriptive, contain the primary keyword, and be no longer than 60 characters.
- Meta description tag: This is a brief description of a webpage that appears in the SERPs under the title tag. It should be no longer than 155 characters and include relevant keywords.
- Meta keywords tag: This is a list of relevant keywords that describe the content of a webpage. While this tag used to be important for SEO, it is no longer widely used by search engines.
Other types of meta tags include robots meta tag, canonical tag, and viewport tag, which are used for technical SEO purposes.
12. Which SEO tools do you use for Keywords research?
As a fresher SEO executive, I use a combination of free and paid keyword research tools such as Google Keyword Planner, Ubersuggest, SEMrush, Ahrefs, and Moz Keyword Explorer to identify relevant keywords for my clients’ websites. I create a list of target keywords based on competition, search volume, and relevance.
13. What is the algorithm?
An algorithm is a set of instructions or rules that a computer program follows to solve a problem or complete a task. In the context of search engines, algorithms are used to determine the relevance and importance of web pages for a given search query.
14. What is a longtail keyword?
A long-tail keyword is a phrase or combination of words that are more specific and less commonly used in search queries, compared to broad and general keywords. Long-tail keywords typically consist of three or more words and are more specific to a particular topic or niche.
For example, “black leather shoes for men” is a long-tail keyword, whereas “shoes” is a broad keyword. Long-tail keywords are often used by searchers who have a clear idea of what they are looking for and are closer to making a purchase. As a result, long-tail keywords can have lower search volume but can also be less competitive and easier to rank for in search engine results pages (SERPs).
15. How many types of Meta Tags are there in SEO? What are their characters limits?
There are mainly for types of Meta tags in SEO.
- Meta Description tag with 1200 pixels and 222 characters limits(this is not official limit but after 160 character your content will not display so)
- Meta Keyword tag (Currently this is close by google )
- Title Tag with 600 pixels and 70 character limits (this is not official limit but after 160 character your content will not display so)
- Meta Robots
16. What is Black Hat SEO
Black hat SEO refers to unethical and manipulative tactics used to improve search engine rankings.
An example of black hat SEO would be keyword stuffing, where a website uses excessive amounts of keywords to manipulate search results. This technique violates search engine guidelines and can result in penalties or even getting the website banned from search results. It’s important to focus on ethical, white hat SEO techniques for long-term success.
17. Difference between ‘nofollow’ and ‘dofollow’ link
Nofollow links do not pass Link juice and have no impact on Google Ranking Algorithm. Dofollow link passes link juice and has an impact on Google Ranking Algorithm.
18.What is robots.txt?
Robots.txt is a file that instructs search engine bots which pages or sections of a website should not be crawled or indexed.
19. What is the URL length?
Ideally google has not set any length but most of export said 60-character max.
20. How many types of keywords?
Keywords are the words or phrases that people enter into search engines to find information, products, or services. There are different types of keywords that you can use in your SEO strategy to target your audience effectively. Here are some of the most common types of keywords:
- Short-tail keywords: Also known as “head” keywords, these are broad and general keywords consisting of one or two words. They have high search volumes but are also highly competitive, making it difficult to rank for them. Examples include “shoes” or “SEO”.
- Long-tail keywords: These are more specific and targeted phrases consisting of three or more words. They have lower search volumes but are less competitive, making it easier to rank for them. Examples include “best running shoes for women” or “SEO services for small businesses”.
- Branded keywords: These are keywords that include your brand name or variations of it. Examples include “Nike shoes” or “OpenAI chatbot”.
- Product keywords: These are keywords that include specific product names or models. Examples include “iPhone X” or “MacBook Pro”.
- Geo-targeted keywords: These are keywords that include location-specific terms, such as city or state names. Examples include “pizza delivery NYC” or “SEO agency in San Francisco”.
- LSI keywords: These are keywords that are semantically related to your main keyword. They help search engines understand the context of your content and improve your rankings. Examples include “running shoes for beginners” or “SEO tools for keyword research”.
Using a combination of these types of keywords in your content and optimization strategy can help you reach your target audience and improve your search engine rankings.
